Commercials are boring and we as humans want to do whatever it takes to avoid them as much as possible. This includes going through more work to switch to another channel for a whole 2 minutes just to avoid a simple advertisement. Actually, the reason I am doing this blog right now is because the hockey game is in between periods, which happens to be the most commercial filled time of the game. Commercials are dumb and we realize that. This is exactly why we have invented TiVo or DVR or all those other schemes to avoid simple commercials. I think that we will continue revolutionizing ways to rid our lives of commercials to the point where TV may even be fueled by another source of income.
As far as what Fox is doing now a days, I feel like telling the consumer how long the commercial will be, and the short breaks will encourage the viewer not to miss the show by switching away. Whether they will actually comprehend what is being shown or not, I cannot say, but I do strongly believe that this attack will work!
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